You think you have a foolproof plan for entrepreneurial success, but somewhere in the midst of getting overwhelmed with every detail, obsessed with every opportunity, you’re dissatisfied with employee output, directionless toward growth, or just plain stuck. You need to redefine your thought process—keeping it simple, cutting out complexities, and getting back to why you built the business in the first place. Cassidy Phillips founded one of the world’s most successful health and fitness brands, TriggerPoint. While revolutionizing an industry and establishing a household name, he learned a lot along the way. In Blissful Ignorance, he draws upon his triumphs and missteps to help entrepreneurs learn how to simplify their approach, ignite their passion, and discover their own purpose-driven path.Filled with Cassidy-isms—no-nonsense best practices for any industry—this is the wake-up call that will empower you to be exactly who you are supposed to be—in business and in life.