Are you young – aged between 16 and 24 – and have a burning desire to rise up and be the wings that propel society into a brighter 21st century, through innovation and entrepreneurship? Then this book is definitely for you! It is a basic introduction to innovation for high school and university students that are curious about entrepreneurship but lack knowledge of where and how to start. It is intended to be a step-by-step guide for how to identify problems in society and match those problems with (business) solutions, thus creating business ideas that are based on people’s wishes, wants or needs. The book explores innovation approaches in a simple and easy-to-understand manner. It uses a business example to help make the teachings as easy as ABC and allows the user to practise what they have learned as they read along. To the parents, entrepreneurship can be learned from any age. Buy this book and give your child a chance to explore their potential and define their own destiny. Give them a chance to learn, try, fail spectacularly – and eventually succeed. Remember, there’s great value in trial and error.