This book is for executives who are interested in understanding how technology can be used to accelerate business growth. Part I provides an overview of the digital technologies available on the market today and outlines the IT and business requirements needed to ensure successful and sustainable implementations. This section will introduce you to topics ranging from traditional IT—such as process standardization strategies, Enterprise Resource Planning (ERPs) and Customer Relationship Management (CRM)—to internet/digital technologies (including cloud computing, machine learning, big data, social Customer Relationship Management (sCRM) and more). Learning about these technologies will provide you with the foundation you need to be able to understand how to build a consumer digital environment where products transition into platforms, traditional statistic-based analytics into machine learning, and a company’s strategies into outside-in ones. Part II describes the governance structure that is needed within a company to ensure the implementation of enhanced IT strategies is aligned with business expectations. By the end of this section, you will understand the components of a robust IT strategy as well as the requirements necessary for a successful execution. In addition, the IT organizational structures and management routines that ensure the support of the complex and cross functional processes required for execution are recommended.