Why do some startups succeed while other do not?

In a competitive online market, startups must take a smarter and more strategic approach to maximize odds of achieving product/market fit.This book discusses:

Why some entrepreneurs are “luckier” than others Why timing is (almost) everything for a startup Strategic positioning to beat the competition and avoid commoditization Tactical methods for improving user engagement and profits By combining established models and new insights – the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.