Straight-to-the-point and matter of fact business expertise from an experienced past and present business owner. This book captures the necessary skills to be successful in operating a business as an entrepreneur or senior corporate manager. Kevin Regular has taken his business and corporate experiences to develop a business guide for those committed to becoming leaders in entrepreneurship as well as corporate management. The topics discussed in Business Smarts Lead To Business Success are current in today’s marketplace, can be applied to any business and discusses the issues facing business professionals today and for years to come. This is real-life material condensed in a book, which is better than classroom learning on its own. Business Smarts Lead To Business Success elaborates on four foundations, which are knowing what you want, going after what you want, keeping what you have, and managing it. More than a book, but a reference for developing business, maintaining business, and successfully managing staff. The areas discussed in this book not only build the foundations for business success, but these rules are proven and timeless in having a strong business intelligence. For entrepreneurs, executives, and managers. The chapters to be discussed are: Chapter One – “Know The Company Vision To See Business Develop” You must understand why you are in business and be able to clearly explain the value that your business provides in society if you want to stay in business. Chapter Two – “Business Development” If you don’t have the right people in the right places at the right time you will not see your business grow. A group that works together is successful in its efforts to develop business. Chapter Three – “Pursuing Business” Pursuing business and winning business is about understanding your business capabilities. Without having the right mixture of business capabilities, your business will not stay in business. Chapter Four – “Negotiation” Negotiation is not about just getting a good deal. Negotiating the right way is about building relationships while getting a good deal. Don’t burn your bridges. Chapter Five – “Contract Importance” Don’t be afraid of signing contracts and being in a binding relationship. Contracts are agreements that show that you as a business professional can come to an agreement. Chapter Six – “Risk Mitigation” Be smart, be proactive and have plans in place to avoid or limit risks to your business by understanding what you can do to keep business operating when risks occur. Chapter Seven – “Understanding Your Competition” Your competition will watch your every move and may even pretend to be a potential business partner but these are wolves in sheep’s clothing. Beware! Chapter Eight – “Peril At Your Competition’s Hand” Keep your business information secure. Understand what you can do to protect your proprietary information and other business secrets. Chapter Nine – “Innovation V.S. Stagnation” Businesses that choose innovation will long outlast those that do not choose innovation. Always rethink how you do what you do and challenge yourself. Chapter Ten – “The Importance of Diversifying Business” Understand the market and always think of complementing what your business offers with services and products that will introduce you to a wider market. Chapter Eleven – “Value Driven” Trends can be identifiers of the direction of the market but focusing on continuously adding value is the only way to stand the test of time as a long-lasting business. Chapter Twelve – “How Does Your Organizational Performance Impact Business Development?” Making sure your staff is emotionally satisfied is more important than you think. A dissatisfied staff will lead to dissatisfied customers. Chapter Thirteen – “Managing Your People For Success” Managers and business owners must have several skills to lead successfully. Business Smarts Lead To Business Success discusses what’s needed.