Faulty thinking is a huge reason why businesses fail. The sooner you understand this fact, the sooner you can work to elevate your thinking and make better decisions. This book has only one goal — guide your thinking to increase your chances of success. This is not a “how to DO” book, it is a “how to think” book. Who should use this book: Entrepreneurs, startups, teachers, students, businesses, managers, creatives, business accelerators, mentors … How to use this book: This book has 30 exercises focused on Business, Company and Team. Exercises focus on important ideas people must master for business success. There are three activities in each exercise that reinforce each other: color, read and think. These three activities creatively engage the visual brain, highlight key concepts and challenge you to critically assess your idea or business. Exercises can be done in any order that suits each person’s needs. The exercises can easily be used in a group setting, serving as the basis for reflection and discussion.