Why do entrepreneurs from all over the world seek advice from their former professor Dr. Shelly Weinig? For thirty years, “The Father of Electronic Materials” created breakthroughs that others called impossible and built a multimillion-dollar technology business that made the computer revolution a reality. Now, in this lively hybrid memoir and business guide, Dr. Weinig shares his personal secrets of entrepreneurship – how to recognize opportunity, the smart way to take risks, how to negotiate on your own and how to grow your venture. You’ll meet unforgettable scientists and entrepreneurs, from the Bell Labs geniuses who invented transistors to “Professor Izzy,” the string-saving sage of Yonkers, New York. Along the way you’ll learn why the Japanese are brilliant business partners, and how tough it is to open a factory in France…sober. “I wrote this book for the same reason I’ve been teaching for over two decades.” says Dr. Weinig. “I want to inspire the future entrepreneurs and innovators that will define our tomorrow.” Learn what it takes to be a RULE BREAKER in the 21st century and change the course of your business career. “With Weinig as a guide, we see the soul of what business can accomplish and how management as if people matter can lead to substantial success. Read the book without risk but with substantial reward.” –Dr. Robert A. Scott, President Emeritus, Adelphi University and Ramapo College, New Jersey, and former non-executive chairman of a publicly traded stock company.