Business plans are one of the last remaining spaces in publishing where intimidating lingo, dry writing, and overly long verbiage are still the norm. You know what these books look like—big and manual-like, there’s usually a middle-aged man standing with his arms crossed (or pointing!) on the cover, making promises in all caps about the money you’ll make.

The Conquer Kit is an interactive journal experience that brings business planning into the realm of play. Readers are invited to sketch, scribble, glue, dream, and write on the pages . . . all while developing an airtight business plan with proven money-making methods and strategies. Author and entrepreneur Natalie MacNeil encourages readers to build a strong foundation with the four pillars of every successful business (the right name, the right business setup and entity, a sound legal structure, and a basic financial system), create heart-centric products and marketing plans, put together their A team, envision the bigger picture, and bring their dream business to life.