Over 5280 short, sweet, right-to-the-point tips, tools, and rules of thumb for innovators and entrepreneurs building a new business venture, from the fuzzy front-end to a startup to a stable company. A starting point for new entrepreneurs, a review for experienced serial innovators, a checklist of the elements that should be addressed in a new venture startup plan, words of encouragement and experience when the going gets tough. Based on the author’s personal experience creating ventures that generated over $1B lifetime revenue, and working with 200+ new venture development teams.